In 2021 it is more important than ever to have an online presence, particularly if you're a nonprofit organisation that depends on volunteers, members, and donations from the public.
On first sight, marketing can seem costly, confusing, and time-consuming, but it doesn't have to be!
We have gathered some useful and cost-effective digital marketing tools to make your life easier, and get you closer to reaching the goals of your nonprofit.
LinkedIn for Nonprofits
LinkedIn offers a range of free resources for non-profit organisations to succeed on the social media channel.
You can also get inspired by taking a read of their case studies from a range of organisations that have effectively used LinkedIn as part of their strategy.
Advice on the web portal includes exclusive access to webinars held by directors in the non-profit field, such as David Simas, CEO of the Obama Foundation.
If you want more personalised advice, then you can get in touch with a specialised consultant.
Learn how to set up a page for your non-profit to build brand presence, and grow your network through current contacts such as volunteers, employees, and members.
Hotjar
Hotjar is a UX analytics program that tracks user behaviour on your website, providing you with heatmaps and screen recordings of user sessions.
This takes a deeper dive into how your visitors use your website, and you can take this knowledge to make valuable recommendations and improvements.
Even better, organisations that fit the criteria can apply for a free lifetime business account with Hotjar for non-profits.
Social media management
The social media scheduling tool, Hootsuite, has a free version that can be used for up to three social media accounts for one user.
This tool can help you conduct social listening, track mentions, and schedule social media posts in advance.
Canva is an online graphic design tool that has a wide range of preset templates for social media, email, print, presentations, and even videos.
The free version gives you access to over 250,000 templates and a range of free stock photos and graphics.
Online Fundraising
For organisations that accept and rely on donations, online fundraising should be a key part of your strategy.
CiviCRM has a peer-to-peer fundraising tool that gives donors the ability to create a contribution page and invite family and friends to donate.
Donors can also fundraise themselves for any activity from a bake sale to a charity fun run.
CiviCRM’s fundraising tool seamlessly integrates with online payment providers such as PayPal and Stripe, making it quick and easy to set up.
Google Ad Grants Online Marketing Challenge
Search engine giant, Google, offers the opportunity for non-profits to partner with a team of marketing students to develop a marketing strategy based on your goals.
Registered with verified universities, the student teams are given a $10,000 marketing budget of advertising credit to execute online campaigns for your organisation.
To apply for this, you must be signed up to the Google Ad Grants program and complete the following form.
Volunteer management
As a CRM that has been specifically designed for non-profit organisations, CiviCRM also offers an extension to manage volunteers.
CiviVolunteer enables volunteers to sign up for activities, log their hours, and express their interest in voluntary work.
Plus, volunteers can be manually assigned to shifts, and you can create multiple voluntary projects at one time.
We hope these tools set you on the right path to marketing your nonprofit organisation effectively! If you would like to find out more about how CiviCRM can help you to achieve your marketing goals, get in touch.
